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  • HuntonBrady Architects

Innovation Tower - Film



The 12-story medical office building is an iconic and landmark destination for advanced specialty healthcare and research. It includes the Florida headquarters for Rothman Orthopaedic Institute and Orlando Neurosurgery, as well as signature services for AdventHealth, including imaging, rehabilitation, and surgery. The prominent placement of Innovation Tower on the Interstate 4 corridor in Downtown Orlando provides city skyline views for patients.


At the base of the tower, a double-height space houses the main lobby, a second level glass connection to the parking garage, and patient amenities, including future retail space. A large, striking wooden feature wall becomes a focal point in the lobby, where this tree-like element seemingly grows into the ceiling while evoking a feeling of filtered light and reaching limbs. Reduction of the first floor with the integration of a porte-cochere for arrival and departure of patients enable indoor / outdoor spaces to blend and aid in wayfinding, with a more cohesive experience for guests.


The interiors form a connection to nature while embracing the healing processes and creating a narrative of motion and growth. That movement is also embodied in the exterior facades, whose planes shift and flex. Each floor has spacious waiting areas with abundant views and natural light – aligned with the elevator lobbies. The architectural design provides clear visual orientation as patients navigate through the building.


The onsite public plaza serves as a community park, a peaceful place for patient respite and rehabilitation, and a link between the building and the local residential fabric.


HuntonBrady Architects partnered with Tyler Maxwell Films to create a short film on how the building was conceptualized, contextualized, and experienced. We are excited to share our design process for this project, and its outcomes.


Click here to learn more about Innovation Tower.

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